Due to the item's incredibly rare, they're FIFA 23 Coins typically extremely expensive on FIFA 23 Ultimate's market for virtual transfers, with some such as Yaya Toure being sold to 1.9 million FUT coins that a prominent third-party website selling coins values at less than PS400.

The problem is that EA mistakenly released this pack, thus flooding the market with a large number of items and saw the prices fall rapidly while some people lost as much as 1.25 million coins in value, or around PS200 for purchases via a third-party.

EA has not yet made a statement on the error. However, the damage to the market is lasting. A majority, if certainly not all players have lost value and though the market has recovered somewhat following the removal of the pack as well as the resultant shortage with FUT Hero items, the loss of coins will not be able to be reversed.

Players who managed to purchase the pack may be in greater luck, however this is because the pack was advertised as not tradeable (meaning it can't be traded through the marketplace for transfers), in past instances when EA has sold packs with incorrect descriptions and they usually compensated players who bought the original pack. As a result, certain players could receive 2 FUT Hero cards for as little as 25,000 coins.

FIFA 23: Bronze Pack Method FIFA 23 Where do I find my FIFA Points? Then there's theFIFA 23 Ones to watch release day FIFA 23 The Griddy FIFA 23 how to obtain Ted Lasso | FIFA 23 McGeady Spin FIFA 23 Langthy Players EA Scores Own Goal in FIFA 23 Hero Pack Snafu Wipes Millions of FUT 23 buy Coins Coins off Virtual Market