Also known as the “amazon virtuous cycle“, the Amazon Flywheel theory is a strategy in which various values work in perfect synchronization to promote traffic and overall growth.
The Amazon Flywheel cycle has growth at its core but is fueled by the focus on the customer first rather than profits.
The Amazon Flywheel is responsible for Amazon’s fast growth.The idea is that every aspect Amazon exerts effort on should result in the improvement of all others. Target of Amazon to be the most customer-centric company in the world, so they determined that the best way to strategize is to consider what the customer wants and work backwards from there.
