There are many ecommerce companies that neglect the packaging of their products, usually because their concerns lie in other areas of the online business, but until relatively recently the importance of packaging has not been given.

Today, packaging has become a vital part of the perception that customers will have of your brand or online store.

Before considering changing the packaging of your online store, we give you some tips that you should take into account:

Protect the products with boxes or bags according to the size of the products.

Please use security packaging material (kraft paper or bubble wrap) to avoid damage during shipping.

Decorate the boxes and add a special and personal dedication, such as: "We hope you like it."

Include the order invoice to convey confidence and professionalism in your online store.

Once you have taken into account these tips for the customization and care of shipments, you have to surprise your customers, therefore, you should know what the trends in ecommerce packaging are for this year 2015.

Packaging Green

The use of recycled materials in packages or wrappers will gain even more followers this year. More and more online stores are betting on the use of environmentally friendly materials and the use of recycled and biodegradable materials. An added value that users and potential customers increasingly take into account when buying online.

Smart packaging

Smart packaging refers to a new packaging modality that, thanks to research and technology, has created smart packaging. An example to illustrate this trend can be found in the bottles that change color according to the temperature of the Mikkeller product or the Swedish beer that alerts you when the beer is cold enough to drink it.

An ideal packaging for online stores is this cardboard briefcase with a handle. Perfect for shipping and transport and that you can get in our online store at cajadecarton.es if you take advantage of this promotion: pack of 25 units at an exceptional price. We have to emphasize that these briefcases, once closed and after assembly, are completely closed and inviolable. A briefcase used to send different items such as t-shirts, shirts, etc.

A briefcase designed for the transport of objects or smaller items thanks to its format is this picnic briefcase. Creative packaging for your online store should always be a fundamental element of ecommerce.