Poppy Playtime is set in a toy factory named Playtime. It was a famous factory that produced toys and dolls. One day, all of the staff here mysteriously disappeared. The factory was then abandoned. You play as an ex-worker here and try to solve the mystery after receiving a letter from a staff member who disappeared 10 years ago.

During the game, you will encounter many haunted toys that will hunt you throughout the factory. And it's important to have quick reactions. The mascot of the game is Huggy Wuggy. It's an enormous creature with blue fur and wide red lips.

You can use the Grabpack to open doors or conduct electricity. The video tapes lying around the factory can give you a more detailed overview of the factory. This will help you find different security measures and a forboding warning of things that are coming.

As it's played from the first-person perspective, you will experience everything as it happens with you.